BUYING A DIAMOND
Donny Basch on what you need to know when buying a diamond
The 4 C's for Perfect Diamond Selection
A diamond's cut, color, clarity and carat weight are used to determine a diamond's rarity. Any diamond that includes the highest ratings of these 4-Cs is considered more rare and more expensive. While considering these important factors, keep in mind that the 4-Cs will not diminish in value over time. The following information has been arranged to illustrate and establish the priority you should place on each category when considering what characteristics are most important when purchasing a diamond. The first and foremost important factor to consider when purchasing a diamond is cut. Keep in mind, while the Internet is a great resource for information, it is impossible to evaluate the diamond's cut for brilliance online. Just as Don Basch would never purchase a diamond without first viewing it, neither should you.
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